Project
Founder-Led Business Website
Positioning-first website for a founder-led service business that turned inconsistent inquiries into confident inbound conversations—built to explain the offer in plain language, show proof, and make the next step obvious.
Context
Founder-led service business in early growth stage with a functioning site and steady referrals, but inconsistent online inquiries and prospects arriving without enough context.
The problem
The site looked fine visually, but it didn’t clearly explain what made the business different, what outcomes were promised, or guide visitors toward a low-friction conversation.
Our diagnosis
This wasn’t a traffic issue — it was a clarity and conversion problem. Existing traffic was leaking because visitors had to guess positioning, process, and proof.
What we focused on
Refining positioning, simplifying the message, restructuring the website flow, and layering proof where it mattered (social proof, process clarity, FAQs).
What we built
A clearer homepage narrative, focused service sections mapped to buyer questions, and intentional call-to-actions that offered low-commitment next steps.
Systems added
Lead capture and follow-up structured to reduce manual back-and-forth, plus basic routing and reminders so replies stayed timely.
Outcome
The website became a tool for explanation and trust, not just presence. Inbound conversations now start with clearer context, better-fit leads, and less time spent “catching people up.”
Current state
Inbound prospects arrive pre-aligned on offer, process, and fit; calls start faster and move to specifics instead of basics.
Results (selected)
Bounce rate down ~18%; form starts up ~32%; booked intro calls up ~24% with the same traffic.
Note
Full walkthrough shared privately during a Growth System Audit.